Abstract Proceedings of ICIRESM – 2020
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A STUDY ON CUSTOMER SATISFACTION TOWARDS THE USAGE OF HOME APPLIANCES WITH SPECIAL REFERENCE TO SALEM TOWN
Customer satisfaction is an underlying segment of the Marketing capacity and it very well may be basically characterized the quantity of customers, or level of aggregate customers, whose detailed involvement with a firm, its items, or its administrations surpasses determined fulfilment objectives. The aim of the present study is to gain knowledge about the different factors which contributes to the satisfaction of the customers. For theafore mentioned purpose of obtaining the data, questionnaire method is used. Suitable tools have been used to obtain scientific evidence.
Customer satisfaction, home appliances, marketing.
13/11/2020
345
20345
IMPORTANT DAYS
Paper Submission Last Date
February 27th, 2026
Notification of Acceptance
March 25th, 2026
Camera Ready Paper Submission & Author's Registration
April 20th, 2026
Date of Conference
May 29th, 2026