Abstract Proceedings of ICIRESM – 2020
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A STUDY ON CUSTOMER SATISFACTION TOWARDS IPHONE
The mobile phone has helped in expediting business operations. At this moment, Samsung brand is popular and Apple brand is gradually earning popularity in our country. This research work was carried out in Delhi to find out which attributes and what combination of different features of iPhone are best preferred by the customers. The Kano model and the conjoint analysis were used to come out with the strongest drivers of purchasing mobiles. It is necessary for mobile manufacturers to carefully analyse the customer’s need in this direction. It has been found from the study that the iPhone combination with iOS 11, 5.5 inch plus touch screen, 32 GB storage, 2900 mAh battery, 7 MP front camera, 8 MP rear camera and price less than 26,000 is the best preferred combination.
iPhone, Apple brand.
13/11/2020
353
20353
IMPORTANT DAYS
Paper Submission Last Date
September 27th, 2025
Notification of Acceptance
October 25th, 2025
Camera Ready Paper Submission & Author's Registration
November 11th, 2025
Date of Conference
November 28th, 2025