Abstract Proceedings of ICIRESM – 2020
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A STUDY ON CONSUMER SATISFACTION TOWARDS CADBURY DAIRY MILK
The present study is based on the awareness of CADBURY DAIRY MILK among the customers.A sample survey of 100 respondents was undertaken to find out the awareness of CADBURY DAIRY MILK in Salem city. The study mainly concentrated on general price level, quality & consumer expectation overall satisfaction about CADBURY DAIRY MILK, general awareness and consumer preferences of CADBURY DAIRY MILK.
Cadbury dairy milk, customer satisfaction.
13/11/2020
350
20350
IMPORTANT DAYS
Paper Submission Last Date
September 27th, 2025
Notification of Acceptance
October 25th, 2025
Camera Ready Paper Submission & Author's Registration
November 11th, 2025
Date of Conference
November 28th, 2025