Abstract Proceedings of ICIRESM – 2020
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A STUDY ON CUSTOMER SATISFACTION TOWARDS NESCAFE SUNRISE COFFEE
Customer perception is a marketing concept that encompasses a customer's impression, awareness and consciousness about a company or its offerings. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channel. It plays a vital role in a company's ability to attract new customers and retain existing customers. This perception directly impacts the attraction of new customers and capacity to maintain good relationships with current customers.
customer relationship, coffee.
13/11/2020
357
20357
IMPORTANT DAYS
Paper Submission Last Date
September 27th, 2025
Notification of Acceptance
October 25th, 2025
Camera Ready Paper Submission & Author's Registration
November 11th, 2025
Date of Conference
November 28th, 2025