Abstract Proceedings of ICIRESM – 2020
Full conference PDF is available to the subscribed user. Use your subscription login to access,
A STUDY ON CUSTOMER SATISFACTION TOWARDS THE USAGE OF HOME APPLIANCES WITH SPECIAL REFERENCE TO SALEM TOWN
Customer satisfaction is an underlying segment of the Marketing capacity and it very well may be basically characterized the quantity of customers, or level of aggregate customers, whose detailed involvement with a firm, its items, or its administrations surpasses determined fulfilment objectives. The aim of the present study is to gain knowledge about the different factors which contributes to the satisfaction of the customers. For theafore mentioned purpose of obtaining the data, questionnaire method is used. Suitable tools have been used to obtain scientific evidence.
Customer satisfaction, home appliances, marketing.
13/11/2020
345
20345
IMPORTANT DAYS
Paper Submission Last Date
September 27th, 2025
Notification of Acceptance
October 25th, 2025
Camera Ready Paper Submission & Author's Registration
November 11th, 2025
Date of Conference
November 28th, 2025