Abstract Proceedings of ICIRESM – 2019
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STRATEGIC MARKETING PERSPECTIVES
Strategic Marketing is the process of focusing the resources and objectives of a company on Strategic Marketing opportunities. Companies engage in Strategic Marketing for two reasons: to take advantage of opportunities for growth and expansion and to survive.
Despite the impact of the driving forces identified earlier, several restraining forces may slow a company’s efforts to engage in Strategic Marketing. Three important restraining forces are management myopia, organizational culture and national controls. In today’s world, the driving forces predominate over the restraining forces. That is why the importance of Strategic Marketing is steadily growing.
Strategic Marketing.
30/08/2019
71
19069
IMPORTANT DAYS
Paper Submission Last Date
February 27th, 2026
Notification of Acceptance
March 25th, 2026
Camera Ready Paper Submission & Author's Registration
April 20th, 2026
Date of Conference
May 29th, 2026